Animators and Visual Effects ArtistsvsGraphic Designers

until most of the change has landed

High adoption

until most of the change has landed

Medium-High adoption

Generative image and video tools now produce concept art, backgrounds, in-betweens and rotoscoping, reshaping who does what on a production.

AI augmenting ideation, asset creation, and repetitive tasks; shifting focus to strategy, curation, and complex problem-solving.

1. Generative image models
2. Generative video
3. AI inside the standard packages
4. Markerless performance capture
5. AI-assisted in-betweening and physics
6. Budget pressure and content volume

1. Advancements in Generative AI (Image & Text-to-Design)
2. Demand for Increased Content Velocity & Volume
3. Need for Personalization at Scale
4. Integration of AI into Design Software (e.g., Adobe Sensei)
5. Desire for Increased Designer Productivity & Efficiency
6. Accessibility & Lowering Cost of AI Design Tools
7. Client Expectations for Faster Turnaround Times
8. Exploration of New Visual Styles & Creative Possibilities
9. Automation of Repetitive & Time-Consuming Design Tasks
10. Growth of Digital Media Requiring Constant Visual Updates

1. Art direction and taste
2. Character performance
3. Generative tool fluency
4. Compositing and finishing
5. Pipeline scripting
6. Rights and licensing awareness

1. Creativity & Conceptual Thinking
2. AI Tool Proficiency & Prompt Engineering
3. Strong Understanding of Design Principles
4. Strategic Thinking & Problem-Solving
5. Curation & Critical Judgment
6. Communication & Client Management
7. Adaptability & Continuous Learning
8. Ethical Design Awareness

1. Adobe Firefly
2. Runway
3. Midjourney
4. Adobe After Effects
5. Cascadeur

1. Midjourney
2. Adobe Photoshop (Neural Filters, Generative Fill)
3. Canva (Magic Design, AI image generator)
4. Figma (with AI plugins like Diagram, Automator, Magician)
5. ChatGPT / Jasper / Copy.ai