Compare roles · AI exposure side by side
Market Research Analysts
Put up to three roles next to each other: the exposure figure, the inputs behind it, the window, what is driving change, and where the work moves. Every figure comes from the same method, so the gap between two scores means something.
Exposure
Window · adoption
until most of the change has landed
Very High adoption
In one line
AI now designs surveys, codes open-ended responses, summarises transcripts and drafts reports, compressing weeks of analysis into days.
Inputs behind the score · scaled 0–100
Task applicability
70Observed usage
86Official exposure tier
100Labour-market trajectory
33Published adoption rating
85What is driving it
- Generative features in survey platforms
- Automated coding of open text
- AI-moderated qualitative research
- General-purpose assistants
- Synthetic respondents
- Client pressure on cost and speed
Skills worth building
- Research design and sampling
- Statistical literacy
- Prompting and output verification
- Data handling in Python or R
- Storytelling and presentation
- Commercial understanding
Tools in the work now
Where the work moves
More exposed
Different skills, growing
Complementary, less exposed
Full report
Scores are the CareerGuard Exposure Index v2: the same five inputs and weights for every role, so a gap of ten points means the same thing wherever it appears. How scores are built.